The Amazing Spider-Man Ensnares L.A. Audience in its Web
By Nick Golden
On February 6, long lines of fans waited outside the AMC Century City movie theater, forming a sea of red and blue with their spider-adorned T-shirts and action figure dolls and toys. It was a cloudy day – not exactly the sunny, blue skies that California natives are used to, but regardless, it was easy to see that spirits were as high as ever with this crowd. They were here for one thing and one thing only:The Amazing Spider-Man.
For the last week, Spider-Man symbols have been projected all across the world. The mysterious projections had pedestrians stopping to gawk in major cities like New York, Los Angeles, and Paris. Reaction videos were then posted online as a viral advertising campaign. This, plus an equally enigmatic countdown on Twitter all led up to an “event” that would be simulcast around the world.
Upon entering the theater in which this “event” was being held, the first thing one might notice are the copious amounts of security that were watching over the crowd that slowly trickled in to take their seats. Phones were strictly prohibited, and any person that was seen using one was quickly reprimanded.
A camera was set up in the front of the theater, and a man with a microphone announced that the “event” would begin in five minutes. As the last of the fans made their way to their seats, it was revealed that we would be treated to a Q & A with the director of the film, Marc Webb. The audience cheered as Webb stepped into view and asked the viewers to put on their 3-D glasses. With that, the lights dimmed and a new trailer for The Amazing Spider-Man began to play.
The 3-D was incredibly impressive, as expected, and fans were given their first glimpse of Dr. Connor’s villainous alter ego, The Lizard. The action was intense and the crowd remained in silent awe until the two-minute trailer ended. An uproar of applause soon followed, and Webb was all smiles.
The trailer was followed by some pre-designated questions for the cast, who were projected on the big screen. The questions were simple, and did not provide much insight into the film, its production, or its characters. The Amazing Spider-Man crew apparently still wanted the film’s plot under wraps.
When asked why he wanted to play Spider-Man, Andrew Garfield simply replied, “Because I’m not an idiot.” Fans cheered triumphantly as he announced that the role didn’t just belong to him, but to everyone who loves Spider-Man. It was obvious that he couldn’t help but smile as the crowd applauded him.
The Los Angeles crowd looked on with bated breath as the interviews ended. Just when it seemed the event was coming to an end, Webb announced that we would be shown a sneak peak at footage from the movie. However, he said, the footage was unfinished and it would be screened in 2-D.
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